How do we experience different products and brand with our senses and what contribute to this experience?
For the second workshop in product development of the spring we wanted to create more understanding for the sensory value. Johan Swahn, Creative Director at Diaz & Swahn and...
The first workshop of the spring 2018 is was the first in a series of four workshops for product development. The workshop aimed to give the contestants knowledge and tools to start their project.
One of Umeå´s leading design agency Strukturdesign guided us through the Double...
In our final concept workshop in the series of concept development the main focus for the participants was to get to know their costumers and imagine the consumers of the future. When operating as a small-scale business the knowledge of one’s costumers is important. By...
School of Culinary Arts, Umeå University. In the third workshop for concept development the participants discussed and learned more about how the surroundings affects consumers experience of the product and brand. One important part of the workshop was the ideas of development of context. All food...
Umeå University. As an artisan you are constantly thinking new, but how can that creativity be canalised into your business? To continue and further develop the knowledge from the first workshop about analysing concept the goals for the second workshop was to look into new ways...
It is not easy to develop the concept of a business yet important to establish an identity for the brand and the products. During four workshops the participants has been given opportunities to develop their businesses through an exchange of knowledge and experiences. In each...