9.10.2017 Workshop 2: Develop the concept-How to think new in new ways?

Umeå University. As an artisan you are constantly thinking new, but how can that creativity be canalised into your business?  To continue and further develop the knowledge from the first workshop about analysing concept the goals for the second workshop was to look into new ways of explore possibilities and stimulate new ideas.

We used different methods for creative producing of ideas and creation of idea to stimulate new thinking. Common for the methods of creation of ideas was begin from a big perspective where are ideas and thoughts could flow to later narrow the thoughts down and filtrate the ideas through the existing expertise among the contestants, this to let ideas and thought interact. The ideas and thought that we worked with during this workshop will be part of the continuing workshop.

We tried to identify ideas that could be linked to possible areas of development for and brought the knowledge from the first workshop to see new possibilities for the businesses.

Andreas Sundgren the brewery Brännlands Cider contributed with inspiration how to develop one’s passion into a successful business.