Food Bait | 26.2.2018 Workshop on product development 1: Knowledge and steppingstones to start the business
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26.2.2018 Workshop on product development 1: Knowledge and steppingstones to start the business

 

The first workshop of the spring 2018 is was the first in a series of four workshops for product development. The workshop aimed to give the contestants knowledge and tools to start their project.

One of Umeå´s leading design agency Strukturdesign guided us through the Double Diamond-method to give steppingstones for a consumer-oriented process of product development. The workshop involved also trendspotting, mapping and detailed profiling of competing products with Ingela Stenson, one of the Sweden´s most considered and respected analyst of trends in the food and foodstuff industry.

 

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